One Platform. Every Screen.Incremental Outcomes.
Prequalify intent and reach prospects sequentially across every screen in their home — from TV sets through mobile and desktop devices. Drive frequency, conversion, and net-new customers with unmatched efficiency.
Screens are Everywhere. Are You Leveraging Them Properly?
People are more connected than ever, consuming content across many different screens throughout the day. However, noise, fragmentation, and rising costs make it increasingly difficult to scale historic channels (search, social, etc.) efficiently — creating the need for an intelligent cross-screen approach that builds frequency and truly reaches incremental new customers.
Data points sourced from materials published online by eMarketer and Parks Associates.
The Plan Stopped Working. The Alternatives Are Broken.
Same Plan, Same People
Historic media channels keep reaching the same prospects, missing incremental buyers and flattening growth.
Alternatives Are Broken
CTV, programmatic and emerging channels promise new reach — but waste, hidden fees, and zero transparency gut performance.
No Controls, No Outcomes
Without the ability to control costs and curate placements, marketers can't optimize new prospects into real business results.
Unified Tech. Cross-Screen Journey. Unlock Real Growth.
Reach Net-New Audiences
Cross-screen targeting that finds the buyers your current plan keeps missing while bolstering brand for true incrementality.
New Channels Finally Working
Direct supply, efficient costs and transparency down funnel enable CTV and other high authority channels to actually perform.
Full Control, Measurable Outcomes
Curate every placement, matching audience to destination with direct access to inventory and optimize every dollar to drive ROI.
Full Journey. Measurable Impact.
Prequalify intent based on behavior, demographics, purchase history, and intent signals — then deliver sequential messaging across the different screens in their home to drive conversion.
Sequential Messaging to Drive Conversion Intent Down Funnel
VIPE® prequalifies audiences upfront, then drives your message sequentially from the big screen down, leveraging devices across a prospect's household with precision.
Prospecting
Highly targeted prospects see your ad on their television set — the biggest screen in the house — while watching premium content live with the highest level of authority.
Engagement
Follow up sequentially with video, display and streaming audio across their mobile and desktop devices, building frequency and brand recall while improving efficiency.
Activation
Retarget engaged viewers with clickable video, display, and audio to drive conversion activity down funnel — both online and in-store — with household level measurement.
Data-Driven Audience Intelligence
Prequalify upfront to reduce waste and friction. VIPE leverages demographic, behavioral, and contextual data to reach the audiences that are most likely to convert, before spending budget.
Demographic & Lifestyle
Segment by age, gender, income, occupation, hobbies and interests.
Behavioral & Intent Signals
Analyze behavior to identify purchase intent, engagement patterns and history.
Location & Movement
Target users based on physical location visit patterns, frequency and propensity.
Contextual & Semantic
Ensure ads appear alongside relevant, brand-safe content with purpose.
Proprietary Supply Integration
VIPE® uses proprietary vertical integration to remove steps from the media supply chain — delivering unparalleled control and direct access to quality content providers for unique curation.
CTV / OTT
800+ Publishers & Apps
Web + Mobile
Thousands of Sites & Apps
Streaming Audio
Leading Audio Platforms
Example Featured Publishers
Full Visibility. Always On.
Every VIPE® campaign comes with custom dashboards that unify household-level performance with cross-channel halo impact — so you always know exactly what your media is delivering.
Household-Level Reporting
Robust household-level reporting tracks every campaign — spend, in-channel revenue, impressions, reach, site visits, and conversions across screens — alongside deep audience and creative performance insights.
Investment Oversight
Track campaign goals with comparative trend analysis.
Audience & Segment Data
Understand why users are engaging and how to optimize.
Creative Performance
Funnel phase, format, and message-level data breakdowns.
Performance Insights
Understand and optimize media channels to drive KPIs.
One source of truth — tied to real outcomes for your business.
Unified reporting across CTV, mobile and desktop to measure metrics that matter most.
Real Performance. Real Results.
Lower costs. Higher engagement. More new customers. VIPE® delivers across industries from e-commerce to retail — here are a few of our favorite case studies.
Furniture Retailer
Improve performance on large-screen media relative to incumbent vendor
Reduction in combined CPM rates
Improvement in ROAS
Optimized prospecting mix
Reduced cost per store visit
Cellular Service
Acquire net-new customers at lower cost than other channels
Savings on overall CPM
Better customer acquisition cost
Prospecting to retargeting ratio
Increased incrementality
Auto Dealership Group
Drive more visits and leads with better efficiency
Reduction in video CPM
Improvement in click-through
Lower cost per completed view
Reduced cost per click
Ready to Supercharge Your Marketing?
Stop paying for impressions and start driving incremental growth with VIPE® — measured, attributable, and built for scale.